We are delighted to announce that Professor Nick Lee is the winner of the 2010 Joseph Lister social science award lecture – one of five prestigious lectures to be given at the annual British Science Festival in September. SAGE are sponsoring the award in 2010 as part of our celebration of the social sciences.
The five British Science Festival Award Lectures are prestigious prizes for talented communicators with an interesting story to tell about their research. One of the most popular components of the Festival, which runs from 14-19 September 2010 across Birmingham, the lectures are open to all and play a key role in promoting the public understanding of science.
Professor Lee, Chair of Marketing and Organizational Research at Aston University, submitted a proposal that looks at the common myths and misperceptions of how the brain works in relation to marketing and advertising. Consumers have always had an uneasy relationship with advertising, and with continually advancing research in neuroscience, many commentators have raised concerns about how ‘neuromarketing’ could influence purchasing decisions. The lecture will provide a whistle-stop tour of the implications of recent findings in the brain sciences, and how they might be applied to consumer behaviour and advertising.*
*SAGE has no part in the judging of the Joseph Lister Award Lecture.