Tag Archives: surveys

On SAGE Insight: The brand personality of rocks: A critical evaluation of a brand personality scale

From Marketing Theory 2016 Economics Ig Nobel Prize Winner The concept of brand personality (BP) dates back to the 1950s but it was not until Aaker’s (1997) article that BP developed into a significant branch of academic research. Formally defining … Continue reading

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Invaluable British survey gauges the national mood after 3 terms of Labour government

From British Social Attitudes – The 27th Report The annual British Social Attitudes survey is an indispensable guide to political and social issues in contemporary Britain. This 27th Report delivers the public’s verdict after thirteen years of Labour rule. It … Continue reading

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