Tag Archives: self-branding

On SAGE Insight: “Facebook for Academics”: The Convergence of Self-Branding and Social Media Logic on Academia.edu

From Social Media + Society Academics are experiencing a pressure to engage in self-promotional practices, particularly as universities become progressively more market-driven. Academia.edu, a paper-sharing social network that has been informally dubbed “Facebook for academics,” has grown rapidly by adopting many … Continue reading

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