Tag Archives: recommendation systems
The impact of new media on customer relationships
From Journal of Service Research The ways consumers communicate with each other have been changing dramatically over the last decade. New media require a shift in marketing thinking – consumers have become highly active partners, serving as customers as well … Continue reading
Posted in Business & Management, Communication & Media, SAGE Insight
Tagged customer relationships, electronic word-of-mouth, Facebook, mobile technologies, My Space, new media, online communities, recommendation systems, Twitter, YouTube
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