Tag Archives: Multi-product category

On SAGE Insight: Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions

From IIM Kozhikode Society & Management Review The Internet is moving from being a communication medium to a marketing channel.  One of the most astounding aspects in the past few years has been the speed at which the Internet market … Continue reading

Posted in Business & Management, SAGE Insight | Tagged , , , , | Leave a comment