Tag Archives: Marketing

Teenage perceptions of electronic cigarettes in tobacco-education school interventions

Article title: Teenage perceptions of electronic cigarettes in Scottish tobacco-education school interventions: co-production and innovative engagement through a pop-up radio project From Perspectives in Public Health The United Kingdom e-cigarette market began with an array of small independent companies competing … Continue reading

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Teenage perceptions of electronic cigarettes in tobacco-education school interventions

Article title: Teenage perceptions of electronic cigarettes in Scottish tobacco-education school interventions: co-production and innovative engagement through a pop-up radio project From Perspectives in Public Health The United Kingdom e-cigarette market began with an array of small independent companies competing … Continue reading

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Islamic Encounters in Consumption and Marketing

Special Issue: Islamic encounters in consumption and marketing From Marketing Theory The articles in this special issue are located within the critical perspective and aim to contribute to the debates surrounding the relationship between Islam, consumption, and markets. The articles illustrate … Continue reading

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‘No Nike, no Adidas?’: How teenagers react to peer pressure over their brand choice

The coping strategies used by teenagers criticized by their peers for their brand choice From Recherche et Applications en Marketing (English Edition)  Playgrounds have long been sites for the exclusion of those teenagers who do not wear the ‘right’ brands … Continue reading

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How Marketers and Authors can Work Together for a Successful Book

By Liz Thornton, SAGE Books Senior Marketing Manager and Jonathon Mason, CQ Press Books Senior Marketing Manager At SAGE, we are honored to help the notable ideas of our many authors reach an audience.  It is easily the most gratifying … Continue reading

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Marketing to Libraries

On Friday Nov 20th SAGE London’s head of Journals Marketing, Bernie Folan, chaired a seminar on behalf of the ALPSP entitled “Marketing to Libraries” in London. Below is her summary of the event. I’d been working on the seminar for some time, … Continue reading

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