Tag Archives: electronic word-of-mouth

On SAGE Insight:  The academic prize for the best paper in marketing

Article title: Malicious practice of fake reviews: Experimental insight into the potential of contextual indicators in assisting consumers to detect deceptive opinion spam From Recherche et Applications en Marketing  The Academic Prize for Management Research (Prix Académique de la Recherche en Management) is dedicated to promote the … Continue reading

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The impact of new media on customer relationships

From Journal of Service Research The ways consumers communicate with each other have been changing dramatically over the last decade.  New media require a shift in marketing thinking – consumers have become highly active partners, serving as customers as well … Continue reading

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