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When you publish an article with a prominent academic journal, you are participating in a conversation with your colleagues around the world as well as scholars who came before you and will come after you. Anyone who reads your article should be able to easily identify your unique contributions and the works you have built on to make those contributions.
Read MoreFrom developing vaccines to nudging people to eat less, scholars conduct research that could change the world, but most of their ideas either are misinterpreted by the public or never escape the ivory tower. Why does most academic research fail to make an impact? A new study in the Journal of Marketing suggests that ideas in scholarly research get lost in an attic of abstract, technical, and passive prose.
Read MoreIt’s Impact Factor season! The time of year that publishers, editors, and societies anticipate with a mixture of excitement and anxiety. The Impact Factor (IF), a metric for measuring the impact of a journal’s articles, is arguably the most well recognized measure for comparing journals and evaluating their relative importance in their given field.
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