‘Love is in the air’: Effects of songs with romantic lyrics on compliance with a courtship request
From Psychology of Music
If you’re having trouble getting a date, French researchers suggest that picking the right soundtrack could improve the odds. There’s plenty of research indicating that the media affects our behavior but this study specifically tested the power of romantic lyrics on 18-20 year old single females by exposing them to romantic background music in a waiting area before meeting men as part of the experiment. Researchers discovered that romantic love songs did make a difference. Women were more prepared to give their number to an ‘average’ young man after listening to romantic background music.
Previous research has shown that exposure to various media is correlated to variations in human behaviour. Exposure to aggressive song lyrics increases aggressive action whereas exposure to songs with prosocial lyrics is associated with prosocial behaviour. An experiment was carried out where 18—20-year-old single female participants were exposed to romantic lyrics or to neutral ones while waiting for the experiment to start. Five minutes later, the participant interacted with a young male confederate in a marketing survey. During a break, the male confederate asked the participant for her phone number. It was found that women previously exposed to romantic lyrics complied with the request more readily than women exposed to the neutral ones. The theoretical implication of our results for the General Learning Model is discussed.
Gueguen, N., Jacob, C., & Lamy, L. (2010). ‘Love is in the air’: Effects of songs with romantic lyrics on compliance with a courtship request Psychology of Music, 38 (3), 303-307 DOI: 10.1177/0305735609360428