The Question of Discoverability – More than SEO?

Discoverability is one of the new buzzwords of our industry. Typically, most folks are referring to Search Engine Optimization (SEO) and other technical methods for ensuring online content is readily findable by the readers that need it. Publishers, authors, editors, librarians and others are learning new tools of the trade – from metadata architecture to monitoring the quality of social search vehicles. Additionally, SEO is a moving target, as search engines enhance the way they query content and make adjustments to dodge pirates and hackers.

To many in the library market, however, the art of discovery is measured by more than a Google page rank. Discoverability is an issue for library search services and other electronic resource management (ERM) tools as well. Publishers must participate in a wide range of products and services, all of which require a different type of SEO, so to speak.

Quality discoverability often requires decidedly human functions, as well. In order to understand a publication’s discoverability, one must understand where users are looking for them and how they search. The changing habits of researchers must be regularly monitored and that knowledge applied to the business decisions that shape discoverability strategies.

SAGE is actively engaging in all component of academic discoverability and collaborating with our library partners to better understand how these issues affect their work toward our common goal of further research and education.

Tell us what you think – by posting a comment here or emailing Lettie.Conrad@sagepub.com.

What does discoverability mean to you?

     
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