New survey shows importance of journal ‘brand’ to readers

Confirming what we already know, a new study shows that researchers attach high importance to reading articles from recognized peer-reviewed journals. From the press release:

For the conjoint analysis, respondents were asked to consider 16 article profiles and rate them on a ten point scale. On this analysis, whereas ‘accessible online at no personal cost’ still came out top, second was ‘author’ of the article –e.g. they would prefer even an unknown author to one known to be weak. On type of journal, their preference for peer review was very strong, such that they would be more likely to read an article that is not in a journal, rather than one in non peer-reviewed journal.

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