Advocating health programs through social media

Advocacy 2.0: Advocating in the Digital Age

From Health Promotion Practice

To improve health, we must continue to engage in advocacy for people, programs, policies, and the profession.  Economic difficulties and competitive interests leave health education programs in a vulnerable position. More and more, professional organizations embrace advocacy as a significant component within their organizations. Traditional methods of advocacy such as letters to advocacy such as letters to the editor, public service announcements, visits with policymakers, emails and phone calls are proven and worthwhile. However the explosion of technology and freedom of the Internet provide a multitude of possibilities for revitalized advocacy efforts. This article suggests just a few examples of how we might engage in Advocacy 2.0., developing advocacy using our website, Facebook, Twitter, YouTube, blogs, blog radio, and more, to enhance our ability to advocate in a timely, efficient, and cost-effective manner.  

Abstract

Advocacy for the individual health needs of others, for the health of the public, and for the profession have always been critical underpinnings of the field of health education. The explosion of technology and freedom of the Internet provide a multitude of possibilities for revitalized advocacy efforts. This article suggests just a few examples of how we might engage in Advocacy 2.0. Developing advocacy campaigns that use both tested and untested methods gives us an opportunity to achieve new victories in health education advocacy.

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Article Details

Galer-Unti, R. (2010). Advocacy 2.0: Advocating in the Digital Age Health Promotion Practice, 11 (6), 784-787 DOI: 10.1177/1524839910386952

     
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