On SAGE Insight: The mediated festival – Live music as trigger of streaming and social media engagement

From Convergence: The International Journal of Research into New Media Technologies

The live music scene and the record industry have evolved extensively over the 2000s, as demonstrated by the growth in music festivals and various online music services.  Live music events are increasingly saturated with and mediated via the online and mobile devices of the audience. The overarching objective of this article is to explore and specify patterns of music streaming and social media usage surrounding a music festival. By combining data on social media usage with online music consumption statistics authors have been able to demonstrate the emergence of a close relationship between the domains of live and recorded music in our time.

Abstract

Live music events are increasingly saturated with and mediated via the online and mobile devices of the audience. This article explores patterns in this media use surrounding the Øya festival in Norway and focuses, in particular, on music streaming and social media activity. It presents statistical analysis of listening sessions via the streaming service Wimp and social interactions via the micro-blogging platform Twitter. The juxtaposition of these unique access points allows the analysis to explore the impact of physical live concerts on the digital music experience. It also enables a nuanced examination of how the festival audience responds to different artist segments, from international headliners to local acts. One key finding is that local artists that are positively evaluated via Twitter have the greatest boost in subsequent music streaming. The article argues that in-depth studies of the intersection of live and mediated music are essential to understanding the encounter between artists and audiences that is facilitated by contemporary live music events.

Read the full article here

Article details
The mediated festival
Live music as trigger of streaming and social media engagement
Anne Danielsen, Yngvar Kjus
First Published 25 Jul 2017
DOI: 10.1177/1354856517721808
Convergence

     
This entry was posted in Communication & Media, SAGE Insight and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply