Uses of online–offline communication among young people in the #spanishrevolution

Communication among young people in the #spanishrevolution: Uses of online–offline tools to obtain information about the #acampadabcn

From New Media & Society

Within the current information environment, both users and virtual communication tools have moved center stage, especially the young people who are now connecting through social networks on a daily basis. Using these networks, young people are able to pick up on the news and pass on those items which catch their attention and interest. This changes the ways in which information is obtained and spread and also how users get involved in public debate. The aim of this article is to analyze the information behavior of young people in relation to an information event which captured their interest and in which they were protagonists, the Outraged Movement. It looks specifically at the #acampadabcn that was set up in Plaça de Catalunya, Barcelona. This research combines participant observation, surveys, in-depth interviews, and web analytics.

Abstract

Recently, social movements worldwide have introduced innovations in their communication methods. The #spanishrevolution that started on 15 May 2011 shows this new-style communication in action. Amidst regional election campaigning, thousands of people, mainly young, took to the streets and occupied Spain’s main squares, becoming known as the Outraged (los Indignados) or 15M Movement. This article evaluates how the Outraged involved with the #acampadabcn, the camp in Barcelona’s central square, used online–offline tools to get information about the Movement. This research combines participant observation, surveys, in-depth interviews, and web analytics. The results show that social media were vital for getting information during 15M. While the majority of those surveyed became aware of the camps via word of mouth, a posteriori it was social media that were the main tools for informing and mobilizing. 15M Movement, together with networked social movements, has updated the communication methods of social movements.

 

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Article details
Ariadna Fernandez-Planells, Mònica Figueras-Maz, and Carles Feixa Pàmpols
Communication among young people in the #spanishrevolution: Uses of online–offline tools to obtain information about the #acampadabcn New Media & Society 1461444814530097, first published on April 7, 2014 doi:10.1177/1461444814530097

 

 

     
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