Category Archives: Business & Management

On SAGE Insight: Embracing Digitalization: Student Learning and New Technologies

From Journal of Marketing Education Sponsored by the Marketing Educators’ Association Digital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. Industries and organizations are … Continue reading

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On SAGE Insight: Role of Self-efficacy, Optimism and Job Engagement in Positive Change: Evidence from the Middle East

From Vikalpa: The Journal for Decision MakersPublished in Association with Indian Institute of Management, Ahmedabad “When leaders adopt positive practices for change, it has significant outcomes” (POS), which refers to the investigation of positive outcomes, practices, attributes, and changes that occur … Continue reading

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On SAGE Insight: Emotional Intelligence and Transformational Leadership Among Academic Leaders in Institutions of Higher Learning

From Global Businessm Review The success of any organization, largely, depends on human capabilities and competencies to identify the right objectives and choose the best possible alternative to attain the same. In organizations, the main role of leaders is dynamic … Continue reading

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On SAGE Insight: Is blockchain the future of finance in India?

From Vikalpa: The Journal for Decision Makers Published in Association with Indian Institute of Management, Ahmedabad Currently, the financial system depends on a number of centralized trusted intermediaries.  Until a decade ago, it was commonly assumed that these central hubs were … Continue reading

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On SAGE Insight: Investigating Gold Investment as an Inflationary Hedge

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On SAGE Insight: Scheduling Content on Social Media: Theory, Evidence, and Application

From Journal of Marketing More than 1.8 billion users worldwide spent an average of 118 min a day on social media in 2016 and 77% of them actively engaged with social media content through likes, comments, shares, and link clicks. … Continue reading

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On SAGE Insight: Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity 

From Paradigm A ‘brand’ is an important concept for marketers as it acts as a tool to observe the differentiation of products for the consumers; it increases trust and confidence of consumers and facilitates the consumer decision-making process.  The brand … Continue reading

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On SAGE Insight: Does Increasing Racial Minority Representation Contribute to Overall Organizational Performance?

Article title: Does Increasing Racial Minority Representation Contribute to Overall Organizational Performance? The Role of Organizational Mission and Diversity Climate From The American Review of Public Administration Although many representative bureaucracy studies have focused on the implications of bureaucratic representation … Continue reading

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On SAGE Insight: The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

From Journal of Marketing Education Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. Some brands in this industry have experienced “overnight success” by paying influencers (e.g., celebrities) to promote their products through social … Continue reading

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On SAGE Insight: Gender gaps in long-term earnings and retirement wealth: The effects of education and parenthood

From Journal of Industrial Relations Estimates of long-term earnings commonly use cross-sectional data to measure the average earnings of given groups of employees at different ages and so construct age earnings profiles for different groups of individuals. The approach has … Continue reading

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On SAGE Insight: The impact of leader‒member exchange on follower performance in light of the larger social network

From Human Relations This article examines the influence of leader‒member exchange on follower job performance in light of the larger social networks in which followers are embedded. Testing multilevel models with data that were gathered using questionnaires from a sample … Continue reading

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On SAGE Insight: That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption

From Journal of Marketing Calorie information seems to be everywhere, and yet there is still much to learn about how it affects consumption. This article offers a more complete understanding of how provision of calories-per-serving information on a food package … Continue reading

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On SAGE Insight: Impact of Social Media Marketing on Brand Experience

From Vision: The Journal of Business Perspective Social media (SM), one of the innovations of the Internet, revolutionized our way of life with chat-based applications, blogging forums and websites, communication networks, social gaming networks and social networks. People use SM … Continue reading

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On SAGE Insight: Entrepreneurship as a Calling: A Pilot Study with Aspiring Entrepreneurs

From The Journal of Entrepreneurship Research regarding how people experience their work has been a central topic in work and organizational studies. According to Wrzesniewski, McCauley and Rozin (1997), people may experience their work in three different ways or work … Continue reading

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On SAGE Insight: To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn

From Social Marketing Quarterly The illegal wildlife trade is a global threat to biodiversity as well as to public health and good governance. The trade in wildlife is a major global economic activity, an estimated total value in the many … Continue reading

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