An examination of the graphic novel approach to communicate business concepts

Graphic presentation: An empirical examination of the graphic novel approach to communicate business concepts

From Business Communication Quarterly

Graphic novels have been increasingly incorporated into business communication forums. This paper represents an in-depth investigation of the graphic novel as a tool to meet key learning objective while also offering the first direct comparison of the graphic novel with the traditional textbook. This article illustrates that the graphic novel approach is effective with regard to criti­cal activities relevant to effective communication and learning. For management scholars, the findings build on the work of others advocating the use of organizational narratives. For management educators, the graphic novel format provides a potentially powerful tool for learning and education. In sum, this study indicates that the graphic novel format is a powerful, yet underutilized, tool for business and professional communication.

Abstract

Graphic novels have been increasingly incorporated into business communication forums. Despite potential benefits, little research has examined the merits of the graphic novel approach. In response, we engage in a two-study approach. Study 1 explores the potential of graphic novels to affect learning outcomes and finds that the graphic novel was related to high levels of learning experiences. Study 2 compares the impact of graphic novels with that of traditional textbooks and finds that verbatim recognition was superior with graphic novel texts. Overall, we provide the first comprehensive examination of the graphic novel as a tool for effective business communication.

 

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Article details

Jeremy C. Short, Brandon Randolph-Seng, and Aaron F. McKenny

Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts Business Communication Quarterly September 2013 76: 273-303, first published on April 15, 2013 doi:10.1177/1080569913482574

 

     
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