Special Issue: Islamic encounters in consumption and marketing
From Marketing Theory
The articles in this special issue are located within the critical perspective and aim to contribute to the debates surrounding the relationship between Islam, consumption, and markets. The articles illustrate complex, multiple, and even contradictory positions, articulations, and perspectives on the linkages between Islam and markets. It is hoped that the collection will stimulate further research on religion–market intersection, a domain that has remained understudied and undertheorized.
Editorial: Özlem Sandıkcı and Aliakbar Jafari
Islamic encounters in consumption and marketing
Marketing Theory December 2013 13: 411-420, doi:10.1177/1470593113502881